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Marketing Council

The SHO Marketing Council provides a forum for SHO owner organizations to collaboratively envision, execute, and manage marketing and communications related initiatives. These initiatives can involve the creation and sharing of resources, processes, practices, or knowledge. The result of these initiatives is improved efficiency, quality, financial position, and other benefits consistent with the missions of SHO and its owners.

Objectives of the Marketing Council include:

• Identification of ways the SHO owner organizations, with help from SHO, can benefit through marketing and communications related collaboration
• Best practice sharing
• Evaluation and recommendation of collaboration initiatives
• Implementation of collaboration initiatives and measurement of results

Marketing Council Portal Login

For more information about the Marketing Council, contact Brianna Johnson at 317.692.5222.